Medical Insurance Recruitment Transformation & Optimization
Situation
Back in 2016, a not-for-profit health maintenance organization (HMO) serving over 25,000 members across New England found itself at a pivotal moment as its growth surged. With plans to expand its workforce by over 75 employees, the company recognized that investing in talent was crucial. Based on a previous successful engagement with Advanced RPO at another organization, the Chief Human Resources Officer (CHRO) again reached out for support. Their goals were clear: tackle immediate hiring needs while crafting a long-term talent acquisition strategy to optimize workforce outcomes, enhance talent quality, boost new hire diversity, speed up the hiring process, and upgrade their recruitment technology.
Solution
We kicked off our engagement with a deep dive discovery process to understand the client’s current state and collaboratively outline their vision for the future. This exploration revealed two key opportunities: refreshing recruitment profiles to better align with the goals of HR and hiring managers, and using historical recruitment data to establish new performance benchmarks.
To bring this strategy to life, we appointed an experienced Account Manager to lead the charge, supported by a dedicated team of skilled sourcers, recruiters, and talent acquisition coordinators who resonated with the client’s culture. Additionally, we built a scalable pool of support specialists who could quickly adapt to the ebb and flow of hiring demands. As new challenges arose—like the need for an integrated Applicant Tracking System (ATS), navigating hiring freezes, enhancing diversity in recruitment and retention, and expanding the workforce in response to pandemic-driven growth surges—our agile talent acquisition framework proved invaluable in addressing the client’s ever-changing needs.
Results
Since partnering with us, the client has experienced significant enhancements in their recruitment process, successfully expanding their workforce and improving overall satisfaction among hiring managers and candidates. The organization has consistently exceeded its diversity hiring goals each year, showcasing the effectiveness of the strategies implemented.
Tripled
During this engagement, the client has tripled their company headcount.
94%
Raised hiring manager satisfaction to 94%.
57%
Reduced time-to-fill by 96 days. Improved time-to-fill 57% YoY.
96%
Exceeded diversity hiring goals each year and increased candidate satisfaction to 96%.
“Advanced RPO started by aligning with our current situation and designed the solution from there. They met us where we were at and always have as we face new challenges and needs. That’s how they are able to continue to exceed our expectations.”
— CHRO